An industry group is trying to make trades and construction jobs more appealing to students leaving high school, and they are starting early.

The Calgary Construction Association (CCA) launched a program in Calgary schools this week, aiming to reach 30,000 elementary students in 850 classrooms.

The group's boss says time is critical.

"Now probably more than ever, most high school kids, they may not have decided what they are going to do, they have often decided what they are not going to do," Bill…